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Putting some sass into political activism

Updated: Apr 2, 2020

We have collaborated with UK-based lifestyle clothing company Sassy Apparel to give you a chance to celebrate the political activists and revolutionaries of the past and present.

“It struck me that more people could be engaged with political issues through fashion because our choice of clothing, after all, is an expression of who we are and what we believe in,” she said.

Sassy Apparel uses fashion as a vehicle to engage the public on political issues. The company was launched in November 2015 by final-year political student Edem Ntumy who had spent the previous three years representing students in colleges and universities nationally.

Edem is a political activist and social commentator whose work focuses on anti-racism, anti-cuts and sexual health. The Sassy Apparel brand is dedicated to expressing progressive politics, cultural identity and celebrating pop culture.

Head over to the Sassy Apparel website to see the range of T-shirts that celebrate such African revolutionaries as Sierra Leone’s Adelaide Casley-Hayford, Nigeria’s Funmilayo Ransome-Kuti, South Africa’s Miriam Makeba, Kenya’s Wangari Maathai and Ghana’s Yaa Asantewaa.

If you would like to promote your business in the AKADi Magazine, email us at:

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